A senior-led digital consulting practice utilizing emerging tech to deliver the capabilities of a traditional agency without the overhead, handoffs, or complexity
Digital Marketing Solutions (DMS) is an independent digital consulting practice with roots in the early internet era. Originally built as a full-service agency during the dot-com years, DMS has evolved into a focused, senior-led model designed to deliver deep expertise without unnecessary overhead.
Founded in 1995 by Tom Griffin, DMS now operates as a business unit of Griffin Management Group, Inc. (GMGI) and serves as both a consulting and venture lab platform for his work. Clients engage directly with Griffin, ensuring hands-on involvement, continuity, and senior-level judgment on every project. There is no agency layer, no handoffs, and no excuses—just direct accountability from start to finish.
In addition to ongoing digital consulting, Griffin’s recent work includes AI consulting and the development of innovative products across the food, retail, energy, and hospitality sectors. This evolved structure leverages emerging artificial intelligence tools to deliver significantly greater output with fewer resources than traditional models, while maintaining the same customer-centric discipline applied during the dot-com era—when companies like Pets.com were commanding $300 million valuations.
When projects require additional capacity or specialized expertise, DMS draws on a trusted network of senior professionals, scaling resources as needed without the complexity or cost of a large agency. Decades of experience, combined with modern technology and flexible resourcing, allow DMS to deliver efficient execution with a level of responsiveness and service rarely matched today.
Long-term client relationships—some spanning more than 25 years—reflect the effectiveness of this approach. Clients choose DMS not for agency optics, but for clarity, access, and results.